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Strategic Move to Enhance Engineering Intelligence

Executive Summary

Atlassian has acquired DX, a recognised leader in engineering intelligence, for $1 billion. This acquisition, announced in October 2025, is set to strengthen Atlassian’s ITSM and DevOps offerings with advanced analytics and actionable insights.


What Happened?

On 3 October 2025, Atlassian confirmed the acquisition of DX. DX is known for its platform that aggregates and analyses engineering metrics, supporting organisations in optimising workflows and driving continuous improvement. The $1 billion deal is one of Atlassian’s largest to date and signals a strong commitment to expanding its capabilities in engineering intelligence.


Why Does It Matter?

For IT departments in medium to large enterprises—especially across Europe and Africa—this acquisition brings several key advantages:

  • Enhanced Analytics: Integration of DX’s technology will provide deeper visibility into engineering processes and performance.

  • AI-Powered Features: Atlassian’s roadmap for AI-driven insights will accelerate, supporting better decision-making and operational efficiency.

  • Ecosystem Expansion: Existing Atlassian customers will have access to new intelligence tools, while DX users will benefit from Atlassian’s robust support and integration ecosystem.


Impact on ITSM and DevOps

The combined expertise of Atlassian and DX means IT and engineering teams can expect:

  • Improved workflow optimisation and productivity tracking

  • Advanced reporting and performance analytics within Jira, Confluence, Bitbucket, and other Atlassian products

  • Greater alignment between software development and IT service management functions.


What Should Organisations Do?

  • Review Current Deployments: Assess how these new capabilities can enhance your existing Atlassian environment.

  • Engage with Account Representatives: Seek guidance on leveraging new features and planning for integration.

  • Monitor Updates: Stay informed about upcoming product releases and enhancements related to this acquisition.

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