ServiceNow Appoints Dentsu X as Global Media Agency to Accelerate AI-Powered Growth

ServiceNow, the leading enterprise workflow platform, has announced the appointment of Dentsu X as its new global media agency. This strategic partnership is part of ServiceNow’s broader initiative to accelerate its AI-driven growth and expand its global footprint in the enterprise ITSM sector.

The announcement, made in June 2025, marks a significant step for ServiceNow as it intensifies its focus on AI-powered workflow automation and digital transformation. Dentsu X will be responsible for managing ServiceNow’s media strategy and execution on a global scale, supporting the company’s ambitions to enhance brand visibility and customer engagement across key markets.

ServiceNow’s selection of Dentsu X follows a competitive review process. The partnership is expected to leverage Dentsu X’s expertise in data-driven media, digital innovation, and integrated campaigns to amplify ServiceNow’s messaging around AI, workflow automation, and enterprise resilience.

This move comes at a time when ServiceNow is experiencing sustained growth, driven by increased demand for AI-enabled ITSM solutions. The company’s Knowledge 2025 conference recently underscored its commitment to innovation, with new product launches and a unified platform vision for enterprise customers.

Industry analysts believe that ServiceNow’s partnership with Dentsu X will further solidify its leadership in the ITSM market, especially as organisations in Europe and Africa accelerate digital transformation and seek greater value from enterprise platforms.

Conclusion

By partnering with Dentsu X, ServiceNow aims to strengthen its global brand presence and support its mission of delivering innovative, AI-powered solutions that drive operational excellence for businesses worldwide.